Global EditionASIA 中文双语Fran?ais
Home / Lifestyle / Fashion

YSL uses pop-up hotel to launch new lipstick in Shanghai

By He Qi in Shanghai | bodog | Updated: 2019-01-11 01:51
[Photo provided to bodog]


Yves Saint Laurent, the well-known French luxury fashion brand, recently launched its new product Rouge Pur Couture the Slim at a hotel-themed pop-up store at the Shanghai Modern Art Museum.

The three floor's pop-up "hotel" featured a YSL Beauty Suite with a king-size bed and a bathtub and a Spa Room featuring its new skincare products.

It also had a studio to try on its makeup, a new lipstick collection showroom, and held parties and live music shows every day.

[Photo provided to bodog]

Speaking about the event, Xing Xiachun, the beauty brands' director, said: "We were not looking dramatic product sales at the Beauty hotel, but we cared about the event's influence on the consumer group, such as how many potential consumers participated, how many things were proposed by the fans, and whether the event itself worked."

[Photo provided to bodog]

Ji Yun, the manager of Tmall Beauty, said: "The pop-up store strengthened the participation and interaction of consumers, and the trend will be more obvious in the future."

YSL worked with Tmall, a brand of the Alibaba Group, to launch the new collection.

Most Popular
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
百家乐娱乐网址正网 真钱视讯网 GA电子亚特兰蒂斯的世界 太阳城网 GPK电子糖果英雄
RT电子波斯宝藏 PT电子招财童子 金马娱乐城 悉尼国际娱乐城 迪威网投
菲博开户 菲博开户 大发真钱 王牌国际娱乐城 博彩e族网
海港城娱乐城 ag电子开户网站 皇冠现金娱乐正网 金沙线上娱乐网址正网 百合娱乐城